Privacy policy

Thank you for your interest in our website. The protection of your privacy is very important to us. Below we inform you in detail about how we handle your data.

Access data and hosting

You can visit our website without providing any personal information. Each time you visit a website, the web server automatically saves a so-called server log file, which contains, for example, the name of the requested file, your IP address, the date and time of the request, the amount of data transferred and the requesting provider (access data) and documents the request.

This access data is evaluated solely for the purpose of ensuring trouble-free operation of the site and improving our services. In accordance with Art. 6 Para. 1 S. 1 lit. f DSGVO, this serves to protect our legitimate interests in the correct presentation of our offer, which outweigh our interests in the context of a balancing of interests. All access data is deleted at the latest seven days after the end of your visit to the site.
 
Hosting services by a third-party provider
As part of processing on our behalf, a third-party provider provides hosting and website presentation services for us. This serves to protect our legitimate interests in the correct presentation of our offer, which are outweighed by a balance of interests. All data collected in the course of using this website or in forms provided for this purpose in the online shop as described below are processed on its servers. Processing on other servers only takes place within the framework explained here.

This service provider is located within a country of the European Union or the European Economic Area.

Data collection and use for contract processing, contacting us

We collect personal data if you voluntarily provide it to us in the course of your registration, order or when contacting us (e.g. via contact form, live chat or e-mail). Mandatory fields are marked as such, as we need the data in these cases to process the contract or to process your contact and you cannot send the order or contact without providing it. Which data is collected can be seen from the respective input forms.

We use service providers to process your enquiries within the scope of processing personal data on your behalf. These service providers are based in the USA and are certified under the EU-US Privacy Shield. Based on this agreement between the USA and the European Commission, the latter has determined an adequate level of data protection for companies certified under the Privacy Shield.

After complete processing, your data will be restricted for further processing and deleted after expiry of the retention periods under tax and commercial law, unless you have expressly consented to further use of your data or we reserve the right to use data beyond this, which is permitted by law and about which we inform you in this declaration.
 
 

Data transfer

Insofar as you have ordered goods which we send to you by post, we pass on your data required for this purpose to the shipping company commissioned with the delivery in order to fulfil the contract in accordance with Art. 6 Para. 1 Sentence 1 lit. b DSGVO, if this is necessary for the delivery of ordered goods. Depending on which payment service provider you select in the ordering process, we pass on the payment data collected for this purpose to the credit institution commissioned with the payment and, if applicable, to payment service providers commissioned by us or to the selected payment service. In some cases, the selected payment service providers also collect this data themselves if you create an account with them. In this case, you must register with the payment service provider with your access data during the ordering process. We use a payment service provider that is based in a country outside the European Union. The transmission of personal data to this company only takes place within the scope of necessity for the fulfilment of the contract.

 

E-Mail newsletter and postal advertising

Email advertising with newsletter registration
If you register for one of our newsletters or provide your data in order to download a document free of charge from our website or our Facebook or LinkedIn presence, we will use the data required for this purpose or separately provided by you in order to regularly send you our e-mail newsletter based on your consent in accordance with Art. 6 para. 1 sentence 1 lit. a DSGVO. The newsletter is sent as part of processing on our behalf by service providers, to whom we pass on your email address for this purpose. Insofar as the newsletter is sent via a service provider based in the USA, this is certified under the EU-US Privacy Shield. Based on this agreement between the USA and the European Commission, the latter has determined an adequate level of data protection for companies certified under the Privacy Shield. Unsubscribing from the newsletter is possible at any time and can be done either by sending a message to the contact option described below or via a link provided for this purpose in the newsletter. After unsubscribing, we will delete your e-mail address unless you have expressly consented to further use of your data or we reserve the right to use data beyond this, which is permitted by law and about which we inform you in this declaration.

Email advertising with registration for the personalized newsletter
If you register for our personalised newsletter, we will use the data required for this purpose or separately provided by you to regularly send you our personalised e-mail newsletter based on your consent pursuant to Art. 6 (1) p. 1 lit. a DSGVO. The newsletter with tips & tricks from the world of online trading as well as on events, competitions and our products, members and partners is aimed at your specific interests and provides you with relevant information on the respective topics.By registering to receive the personalised newsletter, you also agree to us tracking and evaluating your click behaviour (which links you click on and open) within the newsletter. This is done by linking the information about your click behaviour with your personal usage profile in our internal customer management system. This link enables us to evaluate the above-mentioned information in relation to your person and your presumed interests in order to improve the personalisation of the newsletter. We then evaluate the information on the basis of your consent in accordance with Art. 6 Para. 1 Sentence 1 lit. a DSGVO. Unsubscribing from the newsletter is possible at any time and can be done either by sending a message to the contact option described below or via a link provided for this purpose in the newsletter. After unsubscribing, we will delete your email address unless you have expressly consented to further use of your data or we reserve the right to use data in a manner that goes beyond this, which is permitted by law and about which we inform you in this declaration.

 Email advertising without subscribing to the newsletter and your right to object
If we receive your e-mail address in connection with the sale of a product or service and you have not objected to this, we reserve the right, in accordance with Section 7 (3) of the German Unfair Competition Act (UWG), to regularly send you offers by e-mail for similar products to those you have already purchased from our range. This serves to protect our legitimate interests in an advertising approach to our customers, which outweigh our interests in the context of a balancing of interests in accordance with Art. 6 para. 1 p. 1 lit. f DSGVO.The newsletter is sent as part of processing on our behalf by service providers to whom we pass on your e-mail address for this purpose.Insofar as the newsletter is sent via a service provider based in the USA, this is certified under the EU-US Privacy Shield. Based on this agreement between the USA and the European Commission, the latter has determined an adequate level of data protection for companies certified under the Privacy Shield.You can object to this use of your e-mail address at any time by sending a message to the contact option described below or via a link provided for this purpose in the advertising mail.Postal advertising and your right of objection
In addition, we reserve the right to use your first and last name as well as your postal address for our own advertising purposes, e.g. to send you interesting offers and information about our products by post. This serves to protect our legitimate interests, which outweigh our interests in the context of a balancing of interests, in addressing our customers with advertising in accordance with Art. 6 para. 1 p. 1 lit. f DSGVO.The advertising mailings are provided as part of processing on our behalf by a service provider, to whom we pass on your data for this purpose.You can object to the storage and use of your data for these purposes at any time by sending a message to the contact option described below.

Postal advertising and your right to object
In addition, we reserve the right to use your first and last name as well as your postal address for our own advertising purposes, e.g. to send you interesting offers and information about our products by post. This serves to protect our legitimate interests, which outweigh our interests in the context of a balancing of interests, in addressing our customers with advertising in accordance with Art. 6 para. 1 p. 1 lit. f DSGVO.The advertising mailings are provided as part of processing on our behalf by a service provider, to whom we pass on your data for this purpose.You can object to the storage and use of your data for these purposes at any time by sending a message to the contact option described below.

 

Cookies

In order to make visiting our websites more attractive and to enable the use of certain functions, to display suitable products or for market research, we use so-called cookies on various pages. This serves to protect our legitimate interests in an optimised presentation of our offer according to Art. 6 para. 1 p. 1 lit. f DSGVO, which prevail in the context of a balancing of interests. Cookies are small text files that are automatically stored on your terminal device. Some of the cookies we use are deleted at the end of the browser session, i.e. after you close your browser (so-called session cookies). Other cookies remain on your end device and enable us to recognise your browser on your next visit (persistent cookies). You can find out how long they are stored in the overview in the cookie settings of your web browser. You can set your browser in such a way that you are informed about the setting of cookies and decide individually about their acceptance or exclude the acceptance of cookies for certain cases or in general. Each browser differs in the way it manages cookie settings. This is described in the help menu of each browser, which explains how you can change your cookie settings. You can find these for the respective browsers under the following links:

Internet Explorer™: http://windows.microsoft.com/de-DE/windows-vista/Block-or-allow-cookies

Safari™: https://support.apple.com/kb/ph21411?locale=de_DE

Chrome™: http://support.google.com/chrome/bin/answer.py?hl=de&hlrm=en&answer=95647

Firefox™: https://support.mozilla.org/de/kb/cookies-erlauben-und-ablehnen

Opera™: http://help.opera.com/Windows/10.20/de/cookies.html

If you do not accept cookies, the functionality of our websites may be limited.

 

Webanalysis

Use of Google Analytics for web analysis
This website uses Google Analytics, a web analytics service provided by Google Ireland Limited (www.google.de), for website analysis. Google Analytics is a service provided by Google Ireland Limited, a company registered and operated under the laws of Ireland, with its registered office at Gordon House, Barrow Street, Dublin 4, Ireland (www.google.de). Insofar as information is transferred to Google servers in the USA and stored there, the American company Google LLC is certified under the EU-US Privacy Shield. In accordance with Art. 6 para. 1 sentence 1 lit. f DSGVO, this serves to protect our legitimate interests in an optimized presentation of our offer, which outweigh our interests in the context of a balancing of interests. Google Analytics uses methods that enable an analysis of your use of the website, such as cookies. The information automatically collected about your use of this website is usually transferred to a Google server in the USA and stored there. By activating IP anonymization on this website, the IP address is shortened before transmission within the Member States of the European Union or in other contracting states to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there. The anonymized IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data. Google LLC has its headquarters in the USA and is certified under the EU-US Privacy Shield. A current certificate can be viewed here. Based on this agreement between the USA and the European Commission, the latter has determined an adequate level of data protection for companies certified under the Privacy Shield. You can prevent the collection of the data generated by the cookie and related to your use of the website (incl. your IP address) to Google as well as the processing of this data by Google by downloading and installing the browser plugin available under the following link: http://tools.google.com/dlpage/gaoptout?hl=de. As an alternative to the browser plugin, you can click this link to prevent Google Analytics from collecting data on this website in the future. This will place an opt-out cookie on your terminal device. If you delete your cookies, you must click the link again.

Use of Mouseflow for web analysis
For website analysis, data is automatically collected and stored on this website using technologies from Mouseflow, Inc. (www.mouseflow.com), from which usage profiles are created using pseudonyms. This serves to protect our legitimate interests in an optimised presentation of our offer, which prevail in the context of a balancing of interests, in accordance with Art. 6 para. 1 p. 1 lit. f DSGVO. Cookies may be used for this purpose. The pseudonymised usage profiles are not merged with personal data about the bearer of the pseudonym without a separate, express consent. After the end of the purpose and the end of the use of Mouseflow by us, the data collected in this context will be deleted. You can object to the collection and storage of data at any time with future effect by clicking this link.

After your objection, an opt-out cookie will be stored on your terminal device. If you delete your cookies, you must click the link again.

 

Advertising via marketing networks

Google Tag Manager
We use Google Tag Manager to manage our usage-based advertising services. The Tag Manager tool itself is a cookie-less domain and does not collect any personal data. Rather, the tool triggers other tags, which in turn may collect data (for this, see above). If you have deactivated a tag at domain or cookie level, this will remain in place for all tracking tags implemented with the Google Tag Manager.

Google Double Click
This website uses the so-called DoubleClick cookie as part of the application of Google Analytics, which enables recognition of your browser when visiting other websites. In accordance with Art. 6 para. 1 p. 1 lit. f DSGVO, this serves to protect our legitimate interests in optimal marketing of our website, which outweigh our interests in the context of a balancing of interests. The information automatically generated by the cookie about your visit to this website is transmitted to a Google server in the USA and stored there. The IP address is shortened by activating IP anonymisation on this website before transmission within the Member States of the European Union or in other contracting states to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there. The anonymised IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data. After the end of the purpose and the end of the use of Google services by us, the data collected in this context will be deleted.Google Double Click is an offer of Google LLC. (www.google.de). Google LLC has its headquarters in the USA and is certified under the EU-US Privacy Shield. A current certificate can be viewed here. Based on this agreement between the USA and the European Commission, the latter has determined an adequate level of data protection for companies certified under the Privacy Shield.You can deactivate the DoubleClick cookie via this link. In addition, you can obtain information from the Digital Advertising Alliance about the setting of cookies and make settings in this regard. Finally, you can set your browser in such a way that you are informed about the setting of cookies and decide individually about their acceptance or exclude the acceptance of cookies for certain cases or in general. If you do not accept cookies, the functionality of our website may be limited.

Google AdSense
Our website markets space for third-party ads and ad networks through Google AdSense. These ads are displayed to you in various places on this website. As part of the integration of Google AdSense, the so-called DoubleClick cookie is set by Google for all visitors to the site. This enables the display of interest-based advertising by automatically assigning a pseudonymous UserID, which is used to determine interests based on visits to this and other websites. In accordance with Art. 6 para. 1 sentence 1 lit. f DSGVO, this serves to protect our legitimate interests in the optimal marketing of our website, which outweigh our interests in the context of a balancing of interests. After the end of the purpose and the end of the use of Google services by us, the data collected in this context will be deleted.Google AdSense is a service of Google LLC (www.google.de). Google LLC has its headquarters in the USA. The European Commission has issued an adequacy decision for this country. This goes back to the EU-US Privacy Shield, under which Google LLC is certified. A current certificate can be viewed here: https://www.privacyshield.gov/listSie can deactivate the cookie via this link. In addition, you can find out more about the setting of cookies and make settings for this at the Digital Advertising Alliance.

Google AdWords Remarketing and Google Analytics Audiences
We use Google AdWords Remarketing and Google Analytics Audiences to advertise this website in Google search results and on third-party websites. For this purpose, the so-called remarketing cookie from Google is set when you visit our website or the Google Analytics cookie is also used. In this case, both cookies automatically enable interest-based advertising by means of a pseudonymous CookieID and on the basis of the pages you visit. After the end of the purpose and the end of the use of Google AdWords Remarketing and Google Analytics by us, the data collected in this context will be deleted. The use of these tools serves to protect our legitimate interests in the optimal marketing of our website, which are overriding in the context of a balancing of interests in accordance with Art. 6 Para. 1 S. 1 lit. f DSGVO. After the end of the purpose and the end of the use of the Google services by us, the data collected in this context will be deleted. Any further data processing will only take place if you have consented to Google linking your web and app browsing history to your Google account and using information from your Google account to personalise the ads you see on the web. In this case, if they are logged into Google while visiting our website, Google will use your data together with Google Analytics data to create and define target group lists for cross-device remarketing. For this purpose, your personal data will be temporarily linked by Google with Google Analytics data in order to form target groups.Google AdWords Remarketing and Google Analytics are offerings of Google LLC (www.google.de). Google LLC is headquartered in the USA and is certified under the EU-US Privacy Shield. A current certificate can be viewed here. Based on this agreement between the USA and the European Commission, the latter has determined an adequate level of data protection for companies certified under the Privacy Shield.You can deactivate the remarketing cookie via this link. You can also click this link to prevent Google Analytics from collecting data on this website in the future. This will place an opt-out cookie on your terminal device. If you delete your cookies, you must click the link again. You can also obtain information from the Digital Advertising Alliance about the setting of cookies and make settings for this.


Advertising via the pixel of the social network Facebook
The Facebook Pixel is integrated on this website. We use the following functions of the Facebook Pixel for the purposes stated in each case:

Facebook Connect, analysis of access data for the purposes of interest-based advertising on Facebook;

Facebook Custom Audience, analysis of access data for the purpose of target group-controlled advertising to third parties on Facebook;

Facebook Events, analysis of access data for the purpose of advertising upcoming events;

Facebook Pixel Remarketing, analysis of traffic data from product pages for the purpose of displaying interest-based advertising on Facebook;

Facebook Pixel Tracking, analysis of access data for the purpose of interest-based advertising on Facebook;

Facebook Pixel Conversions, analysis of conversion data when an order is completed (order value, currency, whether an existing or new customer) for the purposes of interest-based advertising on Facebook and the billing thereof.The Facebook Pixel automatically sets a cookie when you visit our website, which automatically enables the aforementioned functions for the purposes explained by means of a pseudonymous cookie ID and on the basis of the pages you have visited. This serves to protect our legitimate interests in optimal marketing of our website, which outweigh our interests in the context of a balancing of interests, in accordance with Art. 6 Para. 1 S. 1 lit. f DSGVO. After the end of the purpose and the end of the use of the Facebook services by us, the data collected in this context will be deleted.The Facebook Pixel is an offer of Facebook, Inc. (www.facebook.com). Facebook, Inc. has its headquarters in the USA and is certified under the EU-US Privacy Shield. A current certificate can be viewed here. Based on this agreement between the USA and the European Commission, the latter has determined an appropriate level of data protection for companies certified under the Privacy Shield.You can object to the collection and storage of data at any time with effect for the future by placing an opt-out cookie on your end device or suppressing the functioning of the tool with the help of an appropriate browser plugin, e.g. Ghostery.You can also object to this processing of your data by informing yourself about the setting of cookies at the Digital Advertising Alliance and making settings for this. After your objection, an opt-out cookie may be placed on your terminal device. If you delete your cookies, you must click the links explained here again.

Use of Hubspot

Hubspot, Inc. is headquartered in the USA and is certified under the EU-US Privacy Shield. A current certificate can be viewed here. Based on this agreement between the USA and the European Commission, the latter has determined an adequate level of data protection for companies certified under the Privacy Shield. The data is processed in Ireland and the USA.

1. use for web analysis

For website analysis, data is automatically collected and stored on this website using technologies from Hubspot, Inc. (www.hubspot.com), from which usage profiles are created using pseudonyms. In accordance with Art. 6 para. 1 sentence 1 lit. f DSGVO, this serves to protect our legitimate interests in an optimised presentation of our offer, which outweigh our interests in the context of a balancing of interests. Cookies may be used for this purpose. After the end of the purpose and the end of the use of Hubspot by us, the data collected in this context will be deleted.

2. use for user account management and communication

We also use technologies from Hubspot, Inc. on this website for the administration of user accounts.

If you contact us via a contact form or chat and enter your email address, a user account will be created and the communication content will be stored in order to better process this and future requests. If you do not enter an e-mail address, no user account is created and the communication content is not stored.

We also use Hubspot to send e-mails.

Overall, the data processing serves on the one hand to process the contract in accordance with Art. 6 para. 1 sentence 1 lit. b DSGVO and on the other hand to protect our legitimate interests in an optimised presentation of our offer, the optimal processing of your enquiries and direct advertising in accordance with Art. 6 para. 1 sentence 1 lit. f DSGVO, which prevail in the context of a balancing of interests.

You can object to the collection and storage of data at any time with effect for the future by placing an opt-out cookie on your end device or suppressing the functioning of the tool with the help of a corresponding browser plugin, e.g. Ghostery.


Contact options and your rights

As a data subject, you have the following rights:

  • Pursuant to Art. 15 DSGVO, the right to request information about your personal data processed by us to the extent specified therein;
  • pursuant to Art. 16 DSGVO, the right to demand the correction of inaccurate or incomplete personal data stored by us without delay;
  • in accordance with Article 17 of the GDPR, the right to request the erasure of your personal data stored by us, unless further processing is necessary
    • to exercise the right to freedom of expression and information;
    • to comply with a legal obligation;
    • for reasons of public interest; or
    • is necessary for the assertion, exercise or defence of legal claims;
    • in accordance with Art. 18 DSGVO, the right to request the restriction of the processing of your personal data, insofar as
    • the accuracy of the data is disputed by you;
    • the processing is unlawful, but you object to its erasure;
    • we no longer require the data, but you need it to assert, exercise or defend legal claims, or
    • you have objected to the processing in accordance with Art. 21 DSGVO;
    • pursuant to Art. 20 DSGVO, the right to receive your personal data that you have provided to us in a structured, commonly used and machine-readable format or to request that it be transferred to another controller;
    • pursuant to Art. 77 DSGVO, the right to complain to a supervisory authority. As a rule, you can contact the supervisory authority of your usual place of residence or workplace or our company headquarters for this purpose.

If you have any questions regarding the collection, processing, or use of your personal data, for information, correction, restriction, or deletion of data as well as revocation of the consent given or objection to a specific use of data, please contact us directly using the contact details in our imprint.

 

Data protection officer:
We have appointed a data protection officer in our company. You can reach him under the following contact options: By post at the address of our company with the addition "attn. data protection officer" or by e-mail to datenschutz@servicesare.cool.

Right of objection

Insofar as we process personal data as explained above in order to protect our legitimate interests which prevail within the framework of a balance of interests, you may object to this processing with effect for the future. If the processing is carried out for direct marketing purposes, you can exercise this right at any time as described above. If the processing is carried out for other purposes, you only have the right to object on grounds relating to your particular situation.

After you have exercised your right to object, we will no longer process your personal data for these purposes unless we can demonstrate compelling legitimate grounds for the processing which override your interests, rights and freedoms, or if the processing serves to assert, exercise or defend legal claims.

This does not apply if the processing is for direct marketing purposes. Then we will not further process your personal data for this purpose.